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For owners past $1M whose business still runs through them

The blueprint a 9-figure operator runs his own companies on. Now installed in yours in 90 days.

You've already done the hard part by building the business. The video below shows what's holding it back and how the blueprint fixes it in 90 days.
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Takes less than 5 minutes

  • 30+ years operating
  • $1B+ in lifetime sales
  • Still runs his own companies

Joey Battista's own figures

Fewer than 9%

of businesses reach $1M in revenue within five years. You already did. The next part runs on different rules.

Source: JPMorgan Chase Institute

01 · Read this before you apply

This isn't for everyone

You've got the revenue. The question is what it costs you to keep it.

Apply if

  1. 01

    You've got revenue and a team. The business works, but it still works through you.

  2. 02

    Revenue's up, but the money isn't showing up. You made it on paper, but you can't point to where it went.

  3. 03

    You're the bottleneck, and you know it. Every real decision still routes back to you.

  4. 04

    You want someone to show you what's actually wrong in your numbers, instead of handing you another framework.

Don't apply if

  • No team yet. There's nothing to hand off.

  • You want someone to run it for you. You're in the room for all of it.

  • You're not ready to change how you spend your week. The number only matters if you act on it.

  • Looking for motivation. This is installation, not inspiration.

If this isn't you, don't apply.

02 · Your business is sending an SOS

You already know which of these three signals is the loudest.

At some point the business started telling you something. You wrote it off as growing pains, but it wasn't. The way it's built is holding it back, and it gets louder every quarter you leave it alone.

  1. 01

    Your time

    Every decision routes through you. Step away for a week and something breaks. That isn't leadership. That's a single point of failure.

  2. 02

    Your profit

    Revenue keeps climbing, but the money doesn't follow. There's a gap between what your business makes and what reaches you, and it widens every quarter.

  3. 03

    Your cash flow

    On paper, you made money this month, but the bank says otherwise. You can't see where the cash went.

The three signals cost you a fourth thing: the ability to grow. You can't scale a business that eats your time, hides its profit, and runs its cash flow blind. It won't fix itself.

What owners tell us first
  • “I find out too late.”
  • “Nothing happens unless I'm there.”
  • “I'm the bottleneck.”
  • “Busy but not profitable.”
  • “On paper I made money, there’s no cash in the bank.”
  • “More revenue, less take-home.”
  • “Every time I grow, it gets worse.”

03 · Why what you've tried hasn't worked

You've tried the usual fixes. The problems keep coming back.

What you've tried

  • More leads
  • More hours
  • Another hire
  • Another course
  • A new framework

Maybe one helped for a quarter. Then it fell apart. Here's why.

Why it keeps coming back

  1. 1

    More leads

    More pipeline into a business that can't deliver without you just makes the problem louder.

  2. 2

    More effort

    You already work harder than most people you know. The problem was never effort. You were making the right moves in the wrong order.

  3. 3

    More people

    Hiring without a scorecard and clear numbers leaves more people waiting on you. It's not a hiring problem. It's a structure problem.

All three run into the same problem: you can't fix what you can't see, and you can't scale a business that isn't profitable. You need to do those things in that order.

04 · The order

The Catalyst 180° Blueprint

You see the problem first, fix what's draining you second, and grow third. That's the order. Skip a step and everything after it falls apart.

  1. 1

    Stabilize

    Now you can see exactly what's going on

    You can't fix what you can't see. Visibility comes first, or nothing else holds.

  2. 2

    Optimize

    Now you keep more of what you make

    You don't need more revenue. You need to keep more of what you already make.

  3. 3

    Scale

    Now you grow it on a stable, profitable base

    Because you stabilized first and optimized second, the growth actually sticks.

See every tool in the blueprint

05 · How it works

What gets installed, and in what order

Over 90 days, your advisor builds ten named tools into your business, in order, with your team.

  1. Move 1 · Stabilize

    First, you see everything

    • The 180° Game Plan
    • The CEO Dashboard
    • The Weekly 180°

    You walk in and know every number that matters in ten minutes. The business stops surprising you.

  2. Move 2 · Optimize

    Then, you keep more of what you already make

    • The 180° Budget Analyzer
    • The Team Scorecard
    • The HEART Scale

    You can see where the cash is going and which changes improve your margin.

  3. Move 3 · Scale

    Then you grow without becoming the ceiling again.

    • The Lead Engine
    • The Duplication Ladder
    • The Constraint Finder

    Your numbers help you decide whether to hire, market, or acquire.

How each tool works

06 · What's included

The basics

You'll get the full picture on your Turnaround Call. That's where we go over the program and see if it's a fit. Here's the shape of it.

Catalyst 180°

The engagement

90 days

The investment is covered on your Turnaround Call.

What you get

  1. 01A dedicated business advisor, one-on-one every week
  2. 02Weekly group call with Joey
  3. 03Office hours with Joey's Marketing and AI team
  4. 04All ten named tools, installed in your business
  5. 05One Catalyst 180° Mastermind seat, on us

In the agreement

Our agreement says we'll keep working with you until you reach the win we define together.

Apply For Your Turnaround CallApply Now

That's the shape of it. The rest is for the call. Apply, and if it's a fit we'll walk you through the next step there.

07 · In writing

We work with you until you win.

On the Turnaround Call, we define a measurable win in your numbers. You show up, do the work, and track the numbers. If we don't reach that win in 90 days, we keep working with you at no additional cost until we do. It's written into the agreement we both sign at the start.

The win
Defined in your numbers, on the call
Your part
Show up, do the work, track the numbers
Our part
We keep working at no additional cost until you reach it

Client results

What changed when these owners asked for help

Results are not typical. Individual results vary with effort, market, and execution.

Recorded client conversation

“Independent automotive repair. I've got two locations and we do four million in revenue. My biggest bottleneck in the company when I came to Joey was cash flow, and learning how to manage the cash flow. Within the first meeting, our first half day, we were able to uncover 300K worth of expenses that I could cut. I've been working with Joey this year and we've already accomplished more in six months than I've ever accomplished with anyone else.”

$300K in expenses found.

Shawn Welsh · Welsh Automotive

Recorded client conversation

“I've used a lot of coaches over the course of my 25 to 30 year career. Joey is more genuinely concerned about my success than anybody I've ever met. The opportunity we found was the most obvious thing, and I couldn't even see it. It was right in front of my face. He opened up an entire other level of revenue for us by not really changing much of what we're doing. What's that going to add to the business and net income over the next 12 months? Three or four million.”

His estimate: three or four million over the next 12 months

Dr. Jeff Raiffie · Precision Physical Therapy

Recorded client conversation

“He owns multiple dealerships and has a big real estate portfolio. I asked specific questions and got more than the answer that I was looking for, and it was validated. It was lights out after that. The value that I was seeking was more than fulfilled. Value is definitely there.”

Got more than the answer he came for

Sterling Hughey · Sterling Construction

Watch all six conversations

08 · Straight answers

What you probably want to know before you apply

What does it cost?

We'll cover the investment on the Turnaround Call. We'll explain what's included and answer your questions before you decide.

Will this actually work for my business?

We start with your numbers and who on your team owns each result. Those questions matter whether you're in home services, healthcare, trades, professional services, or retail.

What if I don't do the work?

Then it doesn't work. What we take away is the guessing and the doing it alone. What you bring is showing up.

How much time does this take?

You'll work through your numbers with your advisor every week, then put the next steps into practice with your team. That's how you stop putting out the same fires.

How hard is this, honestly?

You've already done the hard part by building the business. The first step is looking at the numbers together so you can see what's holding it back. We're in the room to help you work through it.

Is this a course?

No. A dedicated advisor from Joey's team works through your actual numbers with you every week for 90 days. You can reach that advisor Monday to Friday. It's one-on-one consulting built around your business.

Who's on the call?

You and a business advisor from Joey's team. Bring your revenue and margin numbers so the conversation is specific from the first minute.

You already know if this is for you.

Answer nine questions and pick a time. If we're not the right fit, we'll tell you on the call.

Apply For Your Turnaround CallApply Now

We review every application before the call, and we don't accept everyone.