The part he tells first
He lost close to $20 million, then rebuilt on one rule.
Joey was a self-made millionaire in automotive and commercial real estate by 24. In 2007 and 2008, the financial crisis hit the market he did most of his business in, and he lost close to $20 million.
He had the ability. What he didn’t have was visibility. By the time he saw what was happening in the business, it had already happened.
“I was a really great sales guy… but I wasn't a good businessman. I didn't have real-time insight into what was actually happening.”
He rebuilt to the nine-figure level he operates at today using the same blueprint, and it starts with visibility. That’s why Stabilize comes first. You can’t fix what you can’t see.
“I'm not going to scale anything until I can track every damn dollar all the time.”
